Entry: Does Size Matter? (Graphic Design Notes) May 23, 2017

Last time I went over the qualities which make a great logo design. This time around, I want to discuss an actual example that involved a current task which had just recently completed. A fashion show hired us to do their branding, marketing products, step and repeat banners, and developing and updating a social media presence for their approaching event.

One of the specifications to this event was that sponsors were permitted to have their logos showed on the printed materials, including post cards and banners. A lot of these logos looked fantastic on the banners, however they ended up being unclear when they were sized down to fit onto the smaller postcard. Too many colors turned out blurred and text turned illegible, excessively detailed shapes were misshaped into something indistinguishable.

When creating an excellent logo design for your company, you will need to develop one that will appear clear and presentable at any size. Take your time to intentionally consider the colors, shapes, and text.

Too many colors can quickly end up being blurred. Likewise, colors that are in the very same household can blend together, losing their difference. Attempt sticking to no greater than two to three colors that are clearly defined against each other. Red and yellow or orange and black are 2 examples of extremely contrasting colors. Teal and sky blue might blend too quickly in such a small area.

Shapes can become obscured quickly, specifically when there are complex lines and angles. Too many overlapping images may end up being a ridiculous blob. Instead of footprints and flowers, look at simple squares, triangles, or circles for your logo.

Some fonts are unreadable at any size, but others look alright as a letterhead or business card. Keep the words to a minimum as logo designs are meant to be images, not wording. Avoid flowery scripts or any extremely detailed fonts that might end up being illegible when sized to fit onto various media.

Thanks for reading-- I hope you have a better understanding of why the small details are important in logo design.

Graphic & Logo Design, Printing, Social Media Management, Web Design, along with other branding & business marketing strategies are just some of what we do at the Roseville, Michigan based Fusion Marketing.

See our website for more info about michigan small business marketing!


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