Jun 22, 2017
How Using Social Media Can Really help Your Michigan Business Grow.
How Using Social Media Can Really help Your Michigan Business Grow.
The economic climate home to greater Detroit area businesses is a ruthless one where the strong survive and the weak pursue bankruptcy protection. It genuinely is a dog-eat-dog world awarding those Michigan enterprises adapting best to changing market conditions, and completely punishing operators determined to continue mired in the business practices of yesteryear -- much like dinosaurs wading in tar pits.
There's no need to search any further for a scenario than the appearance of one of the most seismic shifts in the history of the modernized business world -- the advancement of social media. The same as radio spots and television commercials produced all new solutions to link with the purchasing public approximately a century ago, social media-- as any strong social media management
organization can attest -- is offering an immediate, interactive connection with prospective buyers literally 24 hours a day.
Simply think back to a mere ten years ago, when smart phones were beginning to make the scene in the market place. All of a sudden it was becoming possible for individuals to remain connected to existing goings-on with acquaintances without needing the limiting tether -- commonly in the format of a work computer. (Personal computers similarly struck a blow for accessibility that today comes in the style of a tablet or other electronic device.).
Not surprisingly, the expanding recognition of smart devices among perspective Michigan clients has been followed by a proliferation of social media Web sites built around interactive connectivity-- in the variety of Facebook, Foursquare, Google Plus, Instagram, LinkedIn, Pinterest, Tumblr, Twitter, Yelp and YouTube-- not to point out the future big option that may be uncovered next week, next month or next year. None of these alternatives could have been thought of 15 years ago, but right now almost every one of these social media websites is ubiquitous in the eyes of individuals proudly calling the millennial generation their own.
The truth of the issue is an unfortunate one for organizations across the Detroit metropolitan area lacking an existence on these social media websites
and numerous others. Businesses forgeting to take benefit of the opportunities presented by social media are willingly disregarding a substantial -- and consistently growing-- client base as connectivity simply increases.
Breaking the aspects down to some of the most common concepts that even the least technologically savvy business people among us can understand, consider likening conventional media forms (television and radio commercials and newspaper advertising campaigns, for example) to spear fishing. There is no easy-picking of fish in a barrel here, however.
Landing a fish (or more accurately, customers) requires precision and carefully targeted messages reaching out to a select customer base. Conversely, efficiently using social media channels makes it possible for sellers to aim their net wide-- connecting with a much larger target audience-- at a relatively affordable cost. (Seek a price for an online ad, and then examine prices with a television spot; the rate difference will likely speak for itself.).
The advantage in attaining new clients is an obvious one, whether the retailer has been open for a week or a decade. Every new consumer coming up to a cash register (or finalizing an online transaction, as suggested by the rise in online purchases) translates into a much better bottom line for the establishment, along with the promise of possible loyal business. Returning clients alone present a valuable commodity business owners in the metro Detroit area just can't afford to squander, in good times or bad.
More customers are locating suppliers and their connected services specifically over the Internet. The tried-and-true advertisements appearing in the yellow pages of the telephone book-- a counted on way to connect with consumers 20 years ago-- are now yellowing from sheer age. It's a notification failing to reach the eyes of consumers any longer, taken over by the modern-day preference to the phone book, social media avenues.
What is a Michigan business owner hoping to prevent obscurity to do in this modern-day business age? Keeping up with the responsibilities of a social media existence is totally possible, and amazingly intuitive. There is certain work to be performed, nonetheless.
Any company carrying out work in southeastern Michigan should be prepped to designate resources-- and more significantly, the time-- needed to remain current on the hottest social media styles. Such a step lends credence to the company's routine and expected interaction with clients.
Taking such an action towards social media relevance is a significant step for any company. In the event such a commitment is simply not plausible due to budgetary constraints or support staff levels, an increasingly favored option amongst business owners is turning the work over to a social media management group supplying a turn-key solution to social media endeavors.
What's the next best step for any enterprise thinking of building a more significant presence in social media circles? It begins with the awareness that social media is where each and every business needs to be.
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Posted at 01:07 pm by TrevorsSpace
May 31, 2017
Why Businesses Really should Have a Professional Photographer Shoot Their Product line
When marketing products, it is essential that a business supplies in depth imagery, else their potential clients might end up acquiring from a competitor. While it is possible for a business owner to take the pictures themselves, it won't up to par with professional photography, and might cause a business to lose the edge on the market. Imagery doesn't just boost the clarity of the product for users, but the value as well. When a true professional is taking photographs, they can find that angle that makes your product shine, glow, or whatever it may need to be. The quality of a professional photograph is usually something that stands out. These sorts of photographs can raise the credibility and value of a business, giving it the edge.
Developing a portfolio is valuable for a company, it builds up their reputation, but having below average images can counteract the effort. When showing off projects, it is essential to establish authority and capability. Having low grade photos doesn't automatically disaffirm these efforts, but it does not automatically help either. Business owners should also keep in mind that their competitors may be using greater quality photographs, and this could make the difference. The benefit to hiring a professional photographer surpasses the quality of photos. Anybody can buy a high-resolution camera and take a couple of photos, however, a professional photographer will know how to tell a story with photography. When working with a professional, businesses can feature each portfolio item with high quality photos that tell the story of their work, as opposed to just showing it.
Online stores can be a great resource, and increase a business's ability to sell and establish itself, so long as the website is appealing to users. There are lots of factors to making an exceptional website, and having professional photography is one of them. Customer's going to a website form an opinion almost immediately, and whether it is bad or good relies on the quality and imagery put in front of them. Great imagery should not just be used on the front page though, but additionally the product pages, and even the checkout page. When showcasing amazing products, it is crucial to use effective imagery to let prospective users fully understand what is being marketed. Professional photographers aren't only excellent at planning the photographs themselves, but also setting up the pictures in a way the compliments the website layout. Exceptional imagery will not only encourage the users who are actively using the website, but it will also leave a lasting impression, so that clients might tell their colleagues.
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Yet another detail that business owners should consider is their print collateral, things like business card, pamphlets, and so on. Lots of companies keep their business cards elementary, but that leaves them empty looking. Having a professional photographer can turn a business's print collateral into a game changing advantage. Breaking tradition usually draws attention, and putting elaborate and intentional imagery on business cards can give a business the edge that makes them rise above their competition. Business cards are relatively adaptive, and can likely be outfitted with a variety of images. When working with a professional photographer, a business can outfit their cards with a more purposeful photo. This will give a business a great look that they can pull out of their pocket and hand to a prospective buyer.
Having outstanding photography can improve the look and feel of just about anything, including the Miami Hurricanes. DavidTurnley, a Michigan photographer and previous player of the Miami Hurricanes, worked with Jim Harbaugh to photograph the Miami Hurricanes in action. Turnely is an award-winning photographer, and it showed in his photography of the Hurricanes. The result was a large photo album of the players, and up close shots of them in action. "He took photos and images you could not possibly stage" Jim Harbaugh testified. The pictures taken and published made an impact on team and their fans. Having the ability to see their team in action was fabulous, but seeing them with such high-quality photographs made it better.
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Having a professional photographer around will not just help with taking the photographs, but also with knowing what photographs to take and where to put them. No matter if it is presenting products, portfolios, business cards, or a sports team, a talent photographer can supply the edge needed. It allows for a business to show their true talent and value, and put themselves ahead of the competition.
Posted at 03:46 pm by TrevorsSpace
May 23, 2017
Does Size Matter? (Graphic Design Notes)
Last time I went over the qualities which make a great logo design. This time around, I want to discuss an actual example that involved a current task which had just recently completed. A fashion show hired us to do their branding, marketing products, step and repeat banners, and developing and updating a social media presence for their approaching event.
One of the specifications to this event was that sponsors were permitted to have their logos showed on the printed materials, including post cards and banners. A lot of these logos looked fantastic on the banners, however they ended up being unclear when they were sized down to fit onto the smaller postcard. Too many colors turned out blurred and text turned illegible, excessively detailed shapes were misshaped into something indistinguishable.
When creating an excellent logo design for your company, you will need to develop one that will appear clear and presentable at any size. Take your time to intentionally consider the colors, shapes, and text.
Too many colors can quickly end up being blurred. Likewise, colors that are in the very same household can blend together, losing their difference. Attempt sticking to no greater than two to three colors that are clearly defined against each other. Red and yellow or orange and black are 2 examples of extremely contrasting colors. Teal and sky blue might blend too quickly in such a small area.
Shapes can become obscured quickly, specifically when there are complex lines and angles. Too many overlapping images may end up being a ridiculous blob. Instead of footprints and flowers, look at simple squares, triangles, or circles for your logo.
Some fonts are unreadable at any size, but others look alright as a letterhead or business card. Keep the words to a minimum as logo designs are meant to be images, not wording. Avoid flowery scripts or any extremely detailed fonts that might end up being illegible when sized to fit onto various media.
Thanks for reading-- I hope you have a better understanding of why the small details are important in logo design.
Graphic & Logo Design, Printing, Social Media Management, Web Design, along with other branding & business marketing strategies are just some of what we do at the Roseville, Michigan based Fusion Marketing.
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Posted at 04:03 pm by TrevorsSpace
May 3, 2017
9 Ways To Use Video For Your Business
No single technology is so versatile and interchangeable as video. With a one time expenditure into the video production, you can have various uses and shipment methods. Here are some examples of how a one time video contribution can pay for itself over and over, with just these 9easy methods.
1. Television Commercials. Data shows that 92% of people in a location still tune in to some sort of network programming. Plus with precise demographic stats, many companies owe their substantial successes to running well made television commercials.
2. Web Video. Putting the very same commercial or promotional video on your website is becoming quite popular, as it's simpler for visitors to enjoy a video online compared to sifting through mounds of tiny text.
3. Marketing DVDs. These are fantastic to provide your prospective customers to show them about your services or products, and will show to them why they have to choose you over your rivals.
4. Kiosks. Depending on the type of company you have, an interactive kiosk will offer your current or prospective clients the chance to access only the information they need.
5. Virtual Salesmen. When selling products in a retail environment, a video will catch the shopper's attention and inform them about the benefits of items that normally might be challenging to comprehend by simply taking a look at the package.
6. Trade Show Videos. Similar to the kiosk, a video screen at trade shows will be more interesting than a standard banner display, and make your booth less intimidating than having salesmen waiting to pounce on them.
7. Item Catalogs. If you have a client looking at one of your items, then they could get a DVD catalog of all your OTHER items for cross selling demonstrations.
8. Direct Mail. When sending sales brochures, pamphlets, or folders of business information, be sure to add a DVD or business card DVD as well. Once again, individuals will constantly do what is easiest ... and seeing a video beats going through pages and pages of information.
9. Podcasts/ PDAs. Compress your video to a podcast or pda format, and disperse it online.
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Posted at 04:22 pm by TrevorsSpace
Apr 18, 2017
Graphic Developers: Things to consider
With the numerous of jobs filling up nearly all enterprisers' "To Do" list, it seems that many lesser tasks - like acquiring a logo - get postponed until the last minute. That's many business owners realize how crucial finding the right graphic designer is to getting their company's logo. michigan logo design
Here are some questions you should ask yourself when you're looking around for a graphic design firm, be it traditional or online:
Dued to the fact that many small business owners are tight for funds to start with, locating a design service that offers reimbursement to dissatisfied customers is a must. Nothing can be so frustrating as spending countless hours working with a design team to get proofs on a logo design, and end up with a logo that isn't in any way what you envisioned. Confirm the firm you choose has a money back guarantee.
Since small business owners that go to an ad agency commonly go only needing a logo design, many agencies won't dedicate a large amount of time and resources working on that account. This means they will seldom if ever assign greater than one person to work on your logo design. Freelance designers usually work solo too.
Whenever practical, find an agency that assigns more than just one creator to your job. Look at online design services like LogoWorks.com that offer at minimum two designers on every project. The additional mind will give you added creativity, and you're more likely to really like the design concepts they offer. We suggest avoiding 'bargain' sites like fiverr.com because of the finished products we've seen over the years.
What is the revision process ?
Most logo design firms will change your logo for no extra cost as it is part of the development process, but, depending on what you negotiate or what your design plan is, you could find yourself paying out your ears for each and every round of alterations. Look for a company that will give you unlimited revisions at no additional cost.
A good design firm will supply you an exact deadline by which you should expect to see their work. Always learn how long it will take them to come up with first concepts, and look into how long each modification should take. Don't take the chance of hiring a firm that takes weeks on end for art.
Professionalism and reliability.
Even though harder to identify, do all you can to determine if the agency is professional in its methods. ask if the company uses clipart or if they generate custom graphic design. Make sure they provide the master vector (.AI.EPS) files. Also, ask the number of clients they have provided services to and how many would certainly recommend them to another person.
Do they provide additional products? After you have your logo, you'll most likely want to do something with it. It will save you a headache if you've chosen an agency that can design your envelopes, business cards, business website, catalogs and ads. It's even better if they will put your logo on shirt, stickers, mugs and hats for you.
Follow our suggestions and your logo design process ought to be a pleasure rather than a headache, and good chance you will save a bunch of money and time in the process.
At Fusion Marketing we take branding your business personally because our success is contingent on yours. Our in-house graphic design staff has decades of combined experience and has worked with clients from most every industry. Contact us if you're looking for a logo that will stand up against time. We will gladly provide our portfolio and client references so you can see what they have to say.
Fusion Marketing Office: 586-610-0055 TryFusionMarketing.com
Posted at 02:25 pm by TrevorsSpace