May 23, 2017
Does Size Matter? (Graphic Design Notes)

Last time I went over the qualities which make a great logo design. This time around, I want to discuss an actual example that involved a current task which had just recently completed. A fashion show hired us to do their branding, marketing products, step and repeat banners, and developing and updating a social media presence for their approaching event.

One of the specifications to this event was that sponsors were permitted to have their logos showed on the printed materials, including post cards and banners. A lot of these logos looked fantastic on the banners, however they ended up being unclear when they were sized down to fit onto the smaller postcard. Too many colors turned out blurred and text turned illegible, excessively detailed shapes were misshaped into something indistinguishable.

When creating an excellent logo design for your company, you will need to develop one that will appear clear and presentable at any size. Take your time to intentionally consider the colors, shapes, and text.

Too many colors can quickly end up being blurred. Likewise, colors that are in the very same household can blend together, losing their difference. Attempt sticking to no greater than two to three colors that are clearly defined against each other. Red and yellow or orange and black are 2 examples of extremely contrasting colors. Teal and sky blue might blend too quickly in such a small area.

Shapes can become obscured quickly, specifically when there are complex lines and angles. Too many overlapping images may end up being a ridiculous blob. Instead of footprints and flowers, look at simple squares, triangles, or circles for your logo.

Some fonts are unreadable at any size, but others look alright as a letterhead or business card. Keep the words to a minimum as logo designs are meant to be images, not wording. Avoid flowery scripts or any extremely detailed fonts that might end up being illegible when sized to fit onto various media.

Thanks for reading-- I hope you have a better understanding of why the small details are important in logo design.

Graphic & Logo Design, Printing, Social Media Management, Web Design, along with other branding & business marketing strategies are just some of what we do at the Roseville, Michigan based Fusion Marketing.

See our website for more info about michigan small business marketing!

Posted at 04:03 pm by TrevorsSpace
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May 3, 2017
9 Ways To Use Video For Your Business

No single technology is so versatile and interchangeable as video. With a one time expenditure into the video production, you can have various uses and shipment methods. Here are some examples of how a one time video contribution can pay for itself over and over, with just these 9easy methods.

1. Television Commercials. Data shows that 92% of people in a location still tune in to some sort of network programming. Plus with precise demographic stats, many companies owe their substantial successes to running well made television commercials.

2. Web Video. Putting the very same commercial or promotional video on your website is becoming quite popular, as it's simpler for visitors to enjoy a video online compared to sifting through mounds of tiny text.

3. Marketing DVDs. These are fantastic to provide your prospective customers to show them about your services or products, and will show to them why they have to choose you over your rivals.

4. Kiosks. Depending on the type of company you have, an interactive kiosk will offer your current or prospective clients the chance to access only the information they need.

5. Virtual Salesmen. When selling products in a retail environment, a video will catch the shopper's attention and inform them about the benefits of items that normally might be challenging to comprehend by simply taking a look at the package.

6. Trade Show Videos. Similar to the kiosk, a video screen at trade shows will be more interesting than a standard banner display, and make your booth less intimidating than having salesmen waiting to pounce on them.

7. Item Catalogs. If you have a client looking at one of your items, then they could get a DVD catalog of all your OTHER items for cross selling demonstrations.

8. Direct Mail. When sending sales brochures, pamphlets, or folders of business information, be sure to add a DVD or business card DVD as well. Once again, individuals will constantly do what is easiest ... and seeing a video beats going through pages and pages of information.

9. Podcasts/ PDAs. Compress your video to a podcast or pda format, and disperse it online.

Looking for new & exciting ways to promote your Michigan business?
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Posted at 04:22 pm by TrevorsSpace
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Apr 18, 2017
Graphic Developers: Things to consider

With the numerous of jobs filling up nearly all enterprisers' "To Do" list, it seems that many lesser tasks - like acquiring a logo - get postponed until the last minute. That's many business owners realize how crucial finding the right graphic designer is to getting their company's logo.

michigan logo design

Here are some questions you should ask yourself when you're looking around for a graphic design firm, be it traditional or online:


Dued to the fact that many small business owners are tight for funds to start with, locating a design service that offers reimbursement to dissatisfied customers is a must. Nothing can be so frustrating as spending countless hours working with a design team to get proofs on a logo design, and end up with a logo that isn't in any way what you envisioned. Confirm the firm you choose has a money back guarantee.

Ample Resources.

Since small business owners that go to an ad agency commonly go only needing a logo design, many agencies won't dedicate a large amount of time and resources working on that account. This means they will seldom if ever assign greater than one person to work on your logo design. Freelance designers usually work solo too.
Whenever practical, find an agency that assigns more than just one creator to your job. Look at online design services like that offer at minimum two designers on every project. The additional mind will give you added creativity, and you're more likely to really like the design concepts they offer. We suggest avoiding 'bargain' sites like because of the finished products we've seen over the years.

What is the revision process ?

Most logo design firms will change your logo for no extra cost as it is part of the development process, but, depending on what you negotiate or what your design plan is, you could find yourself paying out your ears for each and every round of alterations. Look for a company that will give you unlimited revisions at no additional cost.


A good design firm will supply you an exact deadline by which you should expect to see their work. Always learn how long it will take them to come up with first concepts, and look into how long each modification should take. Don't take the chance of hiring a firm that takes weeks on end for art.

Professionalism and reliability.

Even though harder to identify, do all you can to determine if the agency is professional in its methods. ask if the company uses clipart or if they generate custom graphic design. Make sure they provide the master vector (.AI.EPS) files. Also, ask the number of clients they have provided services to and how many would certainly recommend them to another person.

Extra options.

Do they provide additional products? After you have your logo, you'll most likely want to do something with it. It will save you a headache if you've chosen an agency that can design your envelopes, business cards, business website, catalogs and ads. It's even better if they will put your logo on shirt, stickers, mugs and hats for you.

Follow our suggestions and your logo design process ought to be a pleasure rather than a headache, and good chance you will save a bunch of money and time in the process.

At Fusion Marketing we take branding your business personally because our success is contingent on yours. Our in-house graphic design staff has decades of combined experience and has worked with clients from most every industry. Contact us if you're looking for a logo that will stand up against time. We will gladly provide our portfolio and client references so you can see what they have to say.

Fusion Marketing Office: 586-610-0055

Posted at 02:25 pm by TrevorsSpace
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